ABOUT PAUL DAVIS
As a seasoned business leader with over a decade of experience in sales and marketing, I specialize in building brands, driving revenue, and delivering meaningful customer experiences. My background spans the full spectrum from developing high-level marketing strategies to leading frontline sales teams that execute them with precision.
I’ve successfully led and scaled teams of 200+ across sales, marketing, and content, delivering consistent growth in market share, customer acquisition, and brand recognition. Whether launching national campaigns, creating go-to-market strategies, or managing direct sales pipelines, I focus on alignment between marketing and sales to maximize performance and ROI.
Core strengths include:
Strategic sales leadership & demand generation
Brand building & digital marketing strategy
Go-to-market planning & execution
Customer lifecycle management & retention
Team building, cross-functional collaboration & performance coaching
I believe the strongest brands are built when marketing and sales work as one, from ideation to conversion. I bring a hands-on, data-driven, and customer-first approach to every challenge, and thrive in environments that value innovation, agility, and accountability.
AWARDS
Paul is a proactive and versatile team member known for his continuous learning efforts and collaborative approach to increasing sales. He is a professional and an expert in his field.
Paul has significantly enhanced the company’s marketing footprint in the past year, displaying his knowledge of all facets of marketing. His ability to communicate complex marketing programs in an understandable manner contributes to the success of his campaigns. Paul shares his knowledge with individuals from other companies to promote industry-wide growth.
Behind the scenes, Paul has played a pivotal role in transitioning the company from a regional distributor to a national-level distributor. His visionary approach and knowledge position him as a driving force for taking the company to new heights. Described as a professional among professionals, Paul’s relentless pursuit of innovation and resistance against the status quo reflects his commitment to elevating the business.
-- quoted by Powersports Business.
Motorcycle & Powersports News (MPN) Power Players is an annual recognition program that highlights influential leaders, innovators, and top-performing professionals in the motorcycle and powersports industry. These "Power Players" are individuals who drive growth, shape trends, and make a significant impact through leadership in areas like dealership management, product development, distribution, and aftermarket services.
The list includes:
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Dealership owners and managers setting benchmarks in customer service and sales
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Executives from OEMs and aftermarket brands pushing the industry forward
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Influencers and advocates contributing to the culture and visibility of powersports
MPN’s Power Players showcase who's making waves in an industry fueled by passion, performance, and innovation.
NBC Sports Commercials
Product Launches
SWAPMOTO
RACERX
TRANSWORLD MX
PULP MX
Brands Websites
EXPERIENCE
June 2023-Present
BOB The Cooler Co.
VP of Sales and Marketing
This role involves leading integrated sales and marketing strategies to drive revenue growth, brand positioning, and market expansion while managing high-performing teams and securing key partnerships. It includes overseeing digital marketing, product launches, and business development initiatives, as well as optimizing operational performance through data-driven decision-making and cross-functional collaboration. The position also requires strong leadership in P&L management, client relations, and strategic communications to ensure sustained profitability and brand integrity.
May 2020-June 2023
Automatic Distributors
Director of Sales and Marketing
Led transformative sales, marketing, and operational strategies at Automatic that drove record-breaking revenue, double-digit month-over-month growth, and expanded brand presence in the powersports industry. Spearheaded national and global rebranding initiatives, secured strategic partnerships, and built a strong dealer network while launching data-driven go-to-market strategies and an in-house agency model to increase market share. Oversaw high-performing sales and marketing teams, guided executive leadership, and strengthened B2B/B2C relationships through innovative customer experience improvements and distributor support.
2016-2020
Western Power Sports
Marketing Manager
Led strategic marketing efforts for multiple distributors and house brands, developing product positioning, pricing, and packaging strategies to drive long-term market share and brand growth. Managed a cross-functional creative team and executed multi-channel campaigns across digital, print, and traditional media, resulting in high-impact product launches and national media placements. Oversaw brand reputation, website strategy, and content production while leveraging data-driven insights to refine B2B and B2C marketing strategies and maximize market penetration.
2015-2016
Western Power Sports
Sales Manager – House Brands
Developed and executed sales and marketing strategies for WPS-owned brands to drive growth, enhance market penetration, and strengthen dealer relationships nationwide. Represented brands at trade events and conducted dealer training, while collaborating with internal teams to launch products, manage inventory, and create incentive programs. Leveraged market research to guide sales initiatives, shape product development, and oversee the creation of compelling catalogs and marketing materials.
2014-2016
Western Power Sports
Dragon Alliance Brand Manager
Developed and executed comprehensive brand strategies to enhance market positioning, customer engagement, and revenue growth through targeted sales programs, territory management, and cross-functional collaboration. Oversaw brand identity, product launches, and promotional efforts while leveraging market trends and consumer insights to guide pricing, design, and positioning. Built strong partnerships with sales teams, retailers, and distributors, managing budgets and delivering impactful campaigns to drive brand loyalty and market expansion.
2011-2014
Allied Business Solutions
Supply Sales Manager
Developed and executed sales strategies, forecasting, and territory plans to increase market share and drive revenue growth. Managed the sales pipeline, built strong client relationships, and negotiated high-value deals while using CRM systems and KPIs to optimize performance and streamline processes. Continuously analyzed market trends, customer needs, and competitor activity to refine strategies and capitalize on growth opportunities.
2008-2011
Caboodle Cartridge
Owner/Operator
Owned and operated a successful office supply business, managing all aspects of operations, sales, marketing, and customer service to drive growth and profitability. Implemented strategic business plans, optimized daily operations, and built strong relationships with customers and vendors to boost repeat business and brand loyalty. Oversaw financial planning, negotiated supplier contracts, and executed multi-channel marketing campaigns to increase revenue and market presence.
EDUCATION
BA in Communications
Boise State University, Boise ID
Professional Development
Sandler Training Presidents Club – Professional Sales & Leadership Certificate
expertise
Multi-Channel Marketing
Go to Market Strategy
Strategic Partnerships
Team Leadership
International Product Development
Product Planning
Contract Negotiations
New Business Development
Product Marketing
Account Management
Retail Marketing
Product Launch Development
Project Management
Budgeting & Forecasting
Staff Training & Development
Sales Strategic Planning
